Dr. László Mucha - MATE Research
Overview
Dr. László Mucha is a Hungarian scholar working at the Hungarian University of Agriculture and Life Sciences (MATE), Department of Agrologistics, Trade and Marketing, where he serves in an academic position. His research focuses on food/agri-food marketing and consumer behaviour, with a strong focus on consumer ethnocentrism, traditional/local and craft food products, food labelling (origin and quality marks), and food waste. He is particularly interested in translating behavioural insights into actionable recommendations for market actors and policymakers, and he frequently applies econometric and quantitative behavioural frameworks to understand purchasing, attitude formation, and intention-driven behaviour in food markets.
New National Excellence Program of the Ministry for Innovation and Technology - awarded three times
IMPACT Project Program by the Budapest Business School, Faculty of International Management and Business - awarded one time
Research keywords:
Publications
Mucha, L. (2024). Applying the theory of planned behavior to examine the customer behavior towards craft bakery products: evidence from Hungary. Humanities and Social Sciences Communications, 11(1), 1520. doi: https://doi.org/10.1057/s41599-024-04060-8
Mucha, L., & Oravecz, T. (2025). Assumptions and perceptions of food wasting behavior and intention to reduce food waste in the case of Generation Y and Generation X. Scientific reports, 15(1), 2991. doi: https://doi.org/10.1038/s41598-025-86252-z
Mucha, L., & Vinogradov, S. (2025). The impact of national quality labels and protected designations of origin on Hungarian cheese consumers’ preferences. British Food Journal, 127(13), 338-358. doi: https://doi.org/10.1108/BFJ-10-2024-1112
Mucha, L., Oravecz, T., Horská, E., & Illés, C. B. (2024). Beekeepers’ resilience as a key to ecosystem sustainability, empirical evidence from Hungary. International Food and Agribusiness Management Review, 1(aop), 1-16. doi: https://doi.org/10.22434/ifamr2022.0143
Mucha, L., Vámosi, K., & Totth, G. (2022). Examining the factors shaping consumer attitude towards the popular alcoholic beverages in Hungary. Heliyon, 8(9), e10571. doi: https://doi.org/10.1016/j.heliyon.2022.e10571
Mucha, L., Oravecz, T., Totth, G., & Illés, B. C. (2021). A magyar méz kereskedelmének komparatív előnyei [Comparative advantages of the Hungarian honey] GAZDÁLKODÁS: Scientific Journal on Agricultural Economics, 65(80-2021-453), 23-37. doi: https://doi.org/10.22004/ag.econ.309541
Projects
